Our parody redefined EV marketing and flipped the middle finger to convention
By parodying our competitor’s greenwashed advertising and reframing the narrative by showcasing the Dodge Charger EV, with a head turning demonstration in performance, we flipped EV perceptions, fueled social discourse and sparked sales.
Key Performance Indicators
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Key Performance Indicators ＊
Press & Media Recognition
SO WHAT’S NEXT?
We’re goin from launching Dodge’s first electric muscle car to putting Nissan’s Town of Basic on the map and to reinventing Corvette for new generation of drivers. Let’s roll.
Through humor and inclusive storytelling, we drove brand affinity among African American and Hispanic drivers.
Key Performance Indicators
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Key Performance Indicators ＊
Media Recognition
SO WHAT’S NEXT?
From making Nissan’s Town of Basic inclusive to reinventing icons like Dodge and Chevrolet… see the work driving the auto industry.
