How Next Gen EVs Are
Flipping the
finger To Convention
To launch the Dodge Charger EV, we needed to reignite interest in the EV market. With uninspiring EVs and even less inspired EV advertising, we aimed to prove Dodge’s first EV and the world’s first electric muscle car could deliver the same high-octane thrills and tongue-in-cheek humor Dodge is known for.
Identity Development
✳︎
Product Launch
✳︎
Platform Development
✳︎
Brand Building
✳︎
OLV & TVC Production
Identity Development ✳︎ Product Launch ✳︎ Platform Development ✳︎ Brand Building ✳︎ OLV & TVC Production
Our parody redefined EV marketing and left the competition in our emission free dust.
By parodying our competitor’s greenwashed advertising and reframing the narrative by showcasing the Dodge Charger EV, with a head turning demonstration in performance, we flipped EV perceptions, fueled social discourse and sparked sales.
Won
3 new
Stellantis AOR accounts: Fiat, Alfa Romeo & Chrysler
Drove
13%
Sales increase despite the market’s decline
So What’s Next?
From launching Dodge’s first electric muscle car to putting the Town of Basic on the map for Nissan, to reinventing an American icon for a new generation of Corvette drivers. Lets get this show on the road.
