Bringing a Lil’ Color
to the Town of Basic
Work Type
Multicultural Campaign & Product Marketing
Industry
Automotive
Agency
Fluent360
Client
Nissan United
With representation for every burb, block and barrio
Agency
Fluent360
Client
Nissan United
Industry
Automotive
Work Type
Multicultural Campaign
& Product Marketing
Blurb
Nissan’s newest campaign had charm, but it was still missing character. So we flipped the script with multicultural work for Black and Hispanic audiences—moving the needle forward and making the Town of Basic a little more diverse.
Results
By adding authentic Black and Hispanic voices to Nissan’s surreal “Town of Basic” campaign, we transformed a quirky retail world into one that felt inclusive, culturally resonant, and anything but basic.
40 %
U.S. sales from
minority communities
16 %
Increase in diverse
supplier investment
77 asci
satisfaction score
500 %
Annual multicultural
media spend
So What'S Next?
From making Nissan more inclusive to reinventing American icons like Chevy and Dodge for the electric age, see how I put auto brands back on the fast track.
So What'S Next?
From making Nissan more inclusive to reinventing American icons like Chevy and Dodge for the electric age, see how I put auto brands back on the fast track.
