Agency
Nissan United
Client
Nissan USA
Industry
Automotive
Cultural Marketing
✦
Evergreen Campaign
✦
Retail Marketing
✦
Copywriting
✦
OLV & TVC Production
✦
Cultural Marketing ✦ Evergreen Campaign ✦ Retail Marketing ✦ Copywriting ✦ OLV & TVC Production ✦
Services
Agency
Nissan United
Client
Nissan USA
Industry
Automotive
Services
Cultural Marketing
Evergreen
✦
✦
Copywriting
✦
OLV & TVC
✦
Cultural Marketing Evergreen ✦ ✦ Copywriting ✦ OLV & TVC ✦
Making Nissan's Town Of
Basic A Lil' Less Basic
Exposition
The Town of Basic was a funny, feel-good evergreen campaign that was just missing a lil’ color for Black and Hispanic audiences. So, in addition to crafting the subs and dubs we produced new work that moved the needle forward on inclusivity.
If you build it they will come
The foundation of the campaign was simple. We produced a surreal town devoid of any character where nothing ever happens and filled with citizens stuck in their boring routines… that is until a Nissan rolled into town.
Welcome to Basic
Basic Birthday
Basic Taillor
Lanzamiento Básico
Results
Press
Credits
Director ✦ NOAM MURRO
Sr. CW ✦ MARSHON ROGERSᴬᴬ
Sr. CW ✦ ANA KARINA DA SILVAᴴᴹ
CD, Copy ✦ JESSICA CUEVAS MOLINAᴴᴹ
CD, Copy ✦ ALEJANDRO DE LA VILLAᴴᴹ
CD, Copy ✦ TRACEY COLEMAN MUTOMBO🅪
CCO ✦ JOSÉ SUASTE🅪
AD ✦ BROOKE RODERICKᴳᴹ
CW ✦ COREY O'BRIENᴳᴹ
CD, Art ✦ SHAWNA KLEINᴳᴹ
Exec. CD, Creative Lead ✦ DAVID BANTAᴳᴹ
Grp. CD, Creative Lead ✦ MIKE BLANCHᴳᴹ
Director ✦ NOAM MURRO Sr. CW ✦ MARSHON ROGERSᴬᴬ Sr. CW ✦ ANA KARINA DA SILVAᴴᴹ CD, Copy ✦ JESSICA CUEVAS MOLINAᴴᴹ CD, Copy ✦ ALEJANDRO DE LA VILLAᴴᴹ CD, Copy ✦ TRACEY COLEMAN MUTOMBO🅪 CCO ✦ JOSÉ SUASTE🅪 AD ✦ BROOKE RODERICKᴳᴹ CW ✦ COREY O'BRIENᴳᴹ CD, Art ✦ SHAWNA KLEINᴳᴹ Exec. CD, Creative Lead ✦ DAVID BANTAᴳᴹ Grp. CD, Creative Lead ✦ MIKE BLANCHᴳᴹ