Agency
GSD&M
Client
Fruit of the Loom
Industry
Lifestyle Apparel
Brand Repositioning
•
Social Campaign
•
Identity Refresh
•
Integrated Marketing Campaign
•
Brand Repositioning • Social Campaign • Identity Refresh • Integrated Marketing Campaign •
Project
Agency
GSD&M
Client
Fruit of the Loom
Industry
Lifestyle Apparel
Scope of Work
Brand Repositioning
•
Social Campaign
•
Identity Refresh
•
Integrated Marketing Campaign
•
Brand Repositioning • Social Campaign • Identity Refresh • Integrated Marketing Campaign •
American Muscle Is Going To
Save The Planet
Exposition
If Dodge’s first electric vehicle was gonna generate a renewed interest in the EV market in preparation for the launch of their Daytona Charger EV we needed to prove that it could live up to their legacy and deliver the same high-octane thrills and tongue-in-cheek humor motorists have come to expect.
This launch defined the future of Dodge’s EV platform and left our competition in our emission free dust.
Results
By parodying the industry’s uninspiring advertising and reframing the narrative surrounding EV capabilities and performance, we flipped perceptions, fueled discourse and sparked head-turning sales.
Results
This launch defined the future of Dodge’s EV platform… leaving the competition in our emission free dust.
Delivered
x2
Integrated campaigns including 'Fruitisms' and 'Loom Large'
Delivered
x2
Integrated campaigns including 'Fruitisms' and 'Loom Large'
Media Mentions
So What’s Next?
Fruit of the Loom’s rebrand was just the beginning. See more fruits of our labor with a brand collab between Fruit & Southwest Airlines or checkout the new brand voice we served to Keurig with James Corden.
So What’s Next?
Fruit of the Loom’s rebrand was just the beginning. See more fruits of our labor with a brand collab between Fruit & Southwest Airlines or checkout the new brand voice we served to Keurig with James Corden.
So What’s Next?
See more fruits of labor with Fruit & Southwest’s brand collab or the new brand voice we served Keurig.
So What’s Next?
See more fruits of labor with Fruit & Southwest’s brand collab or the new brand voice we served Keurig.
CREDITS
Ramsay Chandler
Jr. Art Director
Sophie Maresh
Digital Designer
Ben Harman
Assoc. Design Director
Madison Jackson
Assoc. Creative Director, Copy
Danae Belanger
Assoc. Creative Director, Art
Michelle Grant
Assoc. Creative Director, Art
Greg Mills
Assoc. Creative Director, Copy
Dominique Monet
Creative Director, Copy
Ty Harper
Creative Director, Art
Jessica Zalaznick
Creative Director, Copy (Lead)
Tiff McKee
Creative Director, Art (Lead)
Adrien Bindi
Creative Director, Art (Lead)
Dakota Lowe
Assoc. Social Media Director
Wade Alger
Grp. Creative Director
Maria D’Amato
Exec. Creative Director
Jay Russell
Chief Creative Officer
Ramsay Chandler
Jr. Art Director
Sophie Maresh
Digital Designer
Ben Harman
Assoc. Design Director
Madison Jackson
Assoc. Creative Director, Copy
Danae Belanger
Assoc. Creative Director, Art
Michelle Grant
Assoc. Creative Director, Art
Greg Mills
Assoc. Creative Director, Copy
Dominique Monet
Creative Director, Copy
Leigh Muzslay Brown
Creative Director, Copy
Jon Williamson
Creative Director, Art
Ty Harper
Creative Director, Art
Jessica Zalaznick
Creative Director, Copy (Lead)
Tiff McKee
Creative Director, Art (Lead)
Adrien Bindi
Creative Director, Art (Lead)
Dakota Lowe
Assoc. Social Media Director
Wade Alger
Grp. Creative Director
Maria D’Amato
Exec. Creative Director
Jay Russell
Chief Creative Officer