Next- Gen EV’s Have
Big Dodge Energy
Agency
GSD&M
Client
Dodge Stellantis
Industry
Automotive
Work Type
Campaign Platform & Product Launch
Agency
GSD&M
Client
Dodge
Industry
Automotive
Work Type
Campaign Platform &
Product Launch
Blurb
If Dodge’s first electric vehicle was going to spark new interest, it needed to prove EVs could deliver the high-octane thrills and tongue-in-cheek humor audiences have come to expect.
Results
The Brotherhood—and Hemi-humpers everywhere—lit up social media and fueled conversation. Within a week, Stellantis was so impressed they handed us the keys to Chrysler, Alfa Romeo, and Fiat. Since launch, the campaign has delivered:
719 m
TV Impressions
65 %
Sales of Q1 Chargers were EVs
13.8 %
Lift in retail sales YoY
3 new
Stellantis accounts
So What'S Next?
From launching the world’s first electric muscle car to redefining this generation’s next supercar or putting a little town called Basic on the map—I’m comfortable behind the wheel of any auto brief.
So What'S Next?
From launching the world’s first electric muscle car to redefining this generation’s next supercar or putting a little town called Basic on the map—I’m comfortable behind the wheel of any auto brief.
