Agency
GSD&M
Client
Dodge Stellantis
Industry
EV Automotive
Product Launch
✦
Platform Development
✦
Brand Building
✦
OLV & TVC Production
✦
VFX & Post Production Direction
✦
Product Launch ✦ Platform Development ✦ Brand Building ✦ OLV & TVC Production ✦ VFX & Post Production Direction ✦
Services
Agency
GSD&M
Client
Dodge
Industry
EV Automotive
Services
Product Launch
✦
Platform Dev.
✦
Brand Building
✦
OLV & TVC
✦
VFX & Post Vis.
✦
Product Launch ✦ Platform Dev. ✦ Brand Building ✦ OLV & TVC ✦ VFX & Post Vis. ✦
Next Gen EVs Are Gonna
Save The World From…
Boring
Background
To launch the Dodge Charger EV, we needed to reignite interest in the EV market. With uninspring EVs and even less inspired EV advertising, we aimed to prove Dodge’s first EV and the world’s first electric muscle car could deliver the same high-octane thrills and tongue-in-cheek humor Dodge is known for.
Outcome
We parodied the competition and defined electric performance and capability… leaving competition in our emission free dust.
By reframing the narrative and showcasing the Dodge Charger EV with a head turning demonstration in performance we flipped EV perceptions, fueled social discourse and sparked sales.
Results
Press
Credits
CD, Copy ✦ BRETT BAKER
CD, Copy Lead ✦ BARRETT MICHAELS
CD, Art Lead ✦ GREG WYATT
CD, Copy ✦ BRETT BAKER CD, Copy Lead ✦ BARRETT MICHAELS CD, Art Lead ✦ GREG WYATT