Agency

McCann Worldgroup

Client

Chevrolet Corvette

Industry

Automotive

Brand Relevance

•

Brand Repositioning

•

Launch Campaign

•

Digital & Social Video Production

•

Brand Relevance • Brand Repositioning • Launch Campaign • Digital & Social Video Production •

Project

Agency

McCann Worldgroup

Client

Chevrolet Corvette

Industry

Automotive

Scope of Work

Brand Relevance

•

Brand Repositioning

•

Launch Campaign

•

Digital & Social Video Production

•

Brand Relevance • Brand Repositioning • Launch Campaign • Digital & Social Video Production •

American Muscle Is Going To

Save The Planet

Exposition

If Dodge’s first electric vehicle was gonna generate a renewed interest in the EV market in preparation for the launch of their Daytona Charger EV we needed to prove that it could live up to their legacy and deliver the same high-octane thrills and tongue-in-cheek humor motorists have come to expect.

This launch defined the future of Dodge’s EV platform and left our competition in our emission free dust.

Results

By parodying the industry’s uninspiring advertising and reframing the narrative surrounding EV capabilities and performance, we flipped perceptions, fueled discourse and sparked head-turning sales.

Results

This launch defined the future of Dodge’s EV platform… leaving the competition in our emission free dust.

Outpaced

4.1%

EV Charger sales vs ICE models the following quarter¹

OVer

720m.

Total TV media impressions across national and local²

Drove

21%

Quarter-over-quarter growth of Charger EV sales in 2025³

Streamed

1 m.

Views across all of Dodge’s of social media platforms⁴

Moved

~2 k.

Units off the lots within weeks of campaign release⁵

Earned

3 new

Stellantis accounts including Chrysler, Fiat & Alfa Romeo⁶

Shifted

65%

of Charger purchases from ICE vehicles to EV models⁷

Delivered

13.7%

Sale increase despite overall the market’s overall decline⁸

Outpaced

4.1%

EV sales vs ICE models the following quarter¹

OVer

720m.

Total TV media impressions across national and local²

Delivered

13.7%

Sale increase despite overall the market’s overall decline³

Earned

3 new

Stellantis accounts including Chrysler, Fiat & Alfa Romeo⁴

Media Mentions

So What’s Next?

After seeing the all-new Corvette, discover the all-new AND all-electric Dodge Charger EV or stay the course with the work that made Chevrolet the country’s most recognizable auto brand.

Dodge

So What’s Next?

After seeing the all-new Corvette, discover the all-new AND all-electric Dodge Charger EV or stay the course with the work that made Chevrolet the country’s most recognizable auto brand.