Agency
McCann Worldgroup
Client
Chevrolet
Industry
Automotive
Integrated Marketing Campaign
•
Brand Relevance
•
Retail Marketing
•
OOH & Print Production
•
Integrated Marketing Campaign • Brand Relevance • Retail Marketing • OOH & Print Production •
Project
Agency
McCann Worldgroup
Client
Chevrolet
Industry
Automotive
Integrated Marketing Campaign
•
Brand Relevance
•
Retail Marketing
•
Print & OOH Production
•
Integrated Marketing Campaign • Brand Relevance • Retail Marketing • Print & OOH Production •
Scope of Work
American Muscle Is Going To
Save The Planet
Exposition
If Dodge’s first electric vehicle was gonna generate a renewed interest in the EV market in preparation for the launch of their Daytona Charger EV we needed to prove that it could live up to their legacy and deliver the same high-octane thrills and tongue-in-cheek humor motorists have come to expect.
This launch defined the future of Dodge’s EV platform and left our competition in our emission free dust.
Results
By parodying the industry’s uninspiring advertising and reframing the narrative surrounding EV capabilities and performance, we flipped perceptions, fueled discourse and sparked head-turning sales.
Results
This launch defined the future of Dodge’s EV platform… leaving the competition in our emission free dust.
Media Mentions
CREDITS
Morgan Vines
Assoc. Creative Director, Copy
Scott Lenfesty
Assoc. Creative Director, Copy
Bryan Durco
Assoc. Creative Director, Art
Shravan Hedge
Creative Director, Art
Dan Marvin
Creative Director, Copy
Dave Muller
Grp. Creative Director, Art
Duffy Patten
Exec. Creative Director