A Brand Voice As
Hot And Fresh As their Coffee
After transforming how drip coffee drinkers made coffee at home, Keurig sought out to prove to café customers that we could deliver the same coffeehouse vibes thanks in part to the new Keurig K-Café brewer and the new voice of Keurig… James Corden.
Integrated Campaign
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Product Launch
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Brand Development
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Celebrity Influencer
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OLV & TVC Development
Integrated Campaign ✳︎ Product Launch ✳︎ Brand Development ✳︎ Celebrity Influencer ✳︎ OLV & TVC Development
Keurig didn’t need a Spokesperson… They needed a personality
We took Corden’s wide appeal and high energy to connect with a new audience with his cheeky sense of humor and charisma that drew people in.
Transcreation Vs Multiculturalism
Nissan United was a combination of agencies and resources under Omnicom that served as the AOR to Nissan Motors. I worked with Fluent360 to extend influence within the African American and Hispanic markets with a transcreational campaign.
But Wait There's More... Like A Lot More.
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But Wait There's More... Like A Lot More. ✳︎
Not only was Keurig with Corden the perfect pairing to showcase the K-Cafe through OLV, CTV, digital and social and more but he’s helped us define the brand’s voice.
We discovered that Corden was exactly the pick-me-up the Keurig brand had needed.
Through innovative product launches and an ongoing partnership with Corden, we defined Keurig’s brand personality and cement its place as one of the warmest, most beloved brands to wake up to. Nearly a decade later, Brew the Love is still going strong.
Served
8.2%
Brewer volume growth year-over-year
Turned
30m.
Coffee homes into Keurig Coffeehouses
Paired
125pod
Collaborations with Dunkin, McCafé, Hortons and more
Roasted
114%
Net income growth surpassing all goals
So What’s Next?
Looking for more work that features a shot of humor? Experience the Fruit of the Loom brand glow up or discover how IBM took centerstage at the GRAMMYs.
IBM
