Together, Fruit of the Loom and Southwest Airlines gave travelers more than just extra legroom
The Getaway Collection took off across social, selling out online within minutes and helping the two brands see new heights. It also drove a rise in site traffic, stronger engagement across social, and positive brand lift with Gen Z.
Key Performance Indicators
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Key Performance Indicators ＊
Press & Media Recognition
SO WHAT’S NEXT?
Loved the Fruit x SWA collab? Well get even more fruit in your life with the Fruit of the Loom brand refresh or see how IBM became the GRAMMY awards breakout performer.
Through humor and inclusive storytelling, we drove brand affinity among African American and Hispanic drivers.
Key Performance Indicators
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Key Performance Indicators ＊
Media Recognition
SO WHAT’S NEXT?
From making Nissan’s Town of Basic inclusive to reinventing icons like Dodge and Chevrolet… see the work driving the auto industry.
