GRAMMYConnect: How IBM’s AI Gave Music Fans a Front-Row Seat to the Data Behind the Drama
IBM’s GRAMMYConnect didn’t just keep up with the biggest night in music—it decoded it in real time, surfacing 42 million artist connections with help from AI.
GRAMMYConnect: Where IBM’s AI Turned Music Fandom Into a Second-Screen Power Play
IBM’s GRAMMYConnect gave fans more than a show—it delivered an AI-powered deep dive into music’s biggest night, surfacing 42 million artist connections in real time.
The Hidden Engine Behind the GRAMMYs? IBM GRAMMYConnect.
We turned the GRAMMYs into a tech-driven treasure hunt—powered by IBM Watson and brought to life by creatives at Havas.
How I Helped Dodge Launch a CGI Car and Make It Roar Like the Real Thing
We launched the Dodge Charger EV with CGI, a fake exhaust system, and enough swagger to crash the server—and I got to write it all into reality.
We Made Dodge’s EV So Loud It Broke the Internet (and Probably a Few Egos)
Dodge and GSD&M dropped an EV so loud it basically punched the category in the face—and I was in the room (and on the keyboard) when it happened.
Dodge Didn’t Whisper Into the EV Future—We Shouted with a Flame Decal
We didn’t sell Dodge’s first EV with whispers and wind chimes—we lit the EV world on fire (metaphorically) with satire, swagger, and a big ol’ digital V8 growl.
Rebranding Dodge for the EV Era: A Campaign Built on Satire and Swagger
Forget what you think you know about EVs. Dodge’s entry came with flames, attitude, and cinematic chaos.
Burning Rubber, Not Fossil Fuel: The Dodge Charger EV Makes Saving the Planet Cool Again
To make the Dodge Charger Daytona EV cool again, we leaned into speed, sound, and an EV campaign for people who think EV campaigns suck.
The World’s First EV Muscle Car: Dodge Charger Rewrites the Rulebook
A history-making EV launch with enough punch to silence the haters.
From Billboard to Billboard Charts: How I Helped Turn Fruit of the Loom Into a Full-Fledged Brand Activation
This wasn’t just a rebrand—it was a full-on Fruit of the Loom brand reboot, and Jared Young was behind the scenes of it all.
Mandela Effect, But Make It Marketing: Fruit of the Loom’s Memory Glitch Strategy
What happens when a brand embraces a false memory? Fruit of the Loom’s Mandela Effect campaign went viral by doing just that.
The Cornucopia Conspiracy: Fruit of the Loom’s Viral Mandela Moment
Fruit of the Loom’s Mandela Effect campaign tapped into internet conspiracy theories to spark viral attention—and it worked.
From Corny to Current: How Fruit of the Loom Got Its Groove Back
From haunted undies to hilarious TikToks, here’s how Fruit of the Loom made its way back into the feed—and the culture.
From Fruitisms to Loom Large: Rebranding with a Wink
From “Fruitisms” to “Loom Large,” here’s how we gave Fruit of the Loom a digital-age personality with some serious Gen Z swagger.
Changing Your Granddad’s Underwear: Rebranding Fruit of the Loom for a New Generation
Fruit of the Loom didn’t just change its look—it changed its tone. And I helped build it from the inside out.
Chevy Brought the Muscle and the Meow to America’s Biggest Stage
Chevrolet had America talking with Walter the Cat and The Sopranos EV reunion. I helped craft the tone that made both ads funny, nostalgic, and hard to forget.
Torque, Traction, and Tone: How I Helped Chevrolet Rev Its Brand Engine
From the Silverado ZR2 to the Corvette Z06, I helped shape Chevy’s creative horsepower for a new generation of performance and EV fans alike.
The Humor Reboot: How Jack Rogosin and I Helped Bring Chevy’s Weird Era to Life
From Guy Fieri to Walter the Cat, Jared Young and Jack Rogosin helped rewrite Chevy’s tone under CCO Gary Pascoe at Commonwealth//McCann.
How Chevrolet Remade A Classic From Real People Not Actors to Find New Roads
Chevy’s Year of Electric campaign reimagined how EVs show up in culture—blending storytelling, celebrity collabs, and emotional branding to redefine performance.
How Chevrolet Made Relevancy Feel Anything But Basic
From the Sopranos to stage design at CMA Fest, Chevy’s creative work redefined what cultural relevancy means for automotive brands.