From Billboard to Billboard Charts: How I Helped Turn Fruit of the Loom Into a Full-Fledged Brand Activation
This wasn’t just a rebrand—it was a full-on Fruit of the Loom brand reboot, and Jared Young was behind the scenes of it all.
Mandela Effect, But Make It Marketing: Fruit of the Loom’s Memory Glitch Strategy
What happens when a brand embraces a false memory? Fruit of the Loom’s Mandela Effect campaign went viral by doing just that.
The Cornucopia Conspiracy: Fruit of the Loom’s Viral Mandela Moment
Fruit of the Loom’s Mandela Effect campaign tapped into internet conspiracy theories to spark viral attention—and it worked.