Rebranding Dodge for the EV Era: A Campaign Built on Satire and Swagger
Forget what you think you know about EVs. Dodge’s entry came with flames, attitude, and cinematic chaos.
Burning Rubber, Not Fossil Fuel: The Dodge Charger EV Makes Saving the Planet Cool Again
To make the Dodge Charger Daytona EV cool again, we leaned into speed, sound, and an EV campaign for people who think EV campaigns suck.
The World’s First EV Muscle Car: Dodge Charger Rewrites the Rulebook
A history-making EV launch with enough punch to silence the haters.