Placed

16th

Best-selling vehicles in
US (Nissan Rogue)¹

Drove

+10%

Sales growth following
the campaign’s release²

Lapped

186k.

Rogues sold… notably
with minority drivers³

Awarded

#77

On ASCI market study, up from previous year⁴

Gained

5k.

AA & HM car owners who converted to Nissan⁵

Claimed

8%

Total market share
with AA car buyers⁶

Delivered

17%

Total market share
with HM car buyers⁷

Total Of

69%

Increase in net sales in the Nissan Rogue alone⁸

Press & Media Recognition

SO WHAT’S NEXT?

From making Nissan’s Town of Basic more inclusive, to reinventing American icons like Dodge and Chevrolet… see the work that keeps the auto industry moving.
Dodge
Chevrolet

Media Recognition

SO WHAT’S NEXT?

From making Nissan’s Town of Basic more inclusive, to reinventing American icons like Dodge and Chevrolet… see the work that keeps the auto industry moving.