PRESENTS

CLIENT

Dodge

AGENCY

GSD&M

INDUSTRY

EV Automotive

SERVICES

Art Direction
3d Rendering Production
Talent Casting & Recording
OLV & CTV Development

PROBLEM

Dodge's plan for full electrification by 2035 upset its diesel-chugging diehard fans, the Brotherhood of Muscle. They all doubted if an EV could be capable of upholding Dodge's legacy of performance and rejected EVs inability to resemble anything they expect from a muscle car.

OPPORTUNITY

But with the Dodge Charger Banshee EV’s pre-release we knew we could win over the ‘BOM’ but we would need a head-turning, ‘Big-Dodge-Energy’ fueled video that could spark a lil interest first – and we needed it to double as a platform for the future of Dodge’s entire EV lineup.

BIG IDEA

We made a comprehensive manifesto declaring our unwavering commitment to boldly defying expectations, as well as showcasing our exceptional electric capabilities that set us apart from the competition.


In an epically badass but playful ad that only Dodge could pull-off we parodied our competitor’s predictably boring ads and then threw the middle finger to convention with a next-gen showcase in performance.

RESULTS

The multicultural work didn’t just hit home for our new audience it drove record performances and was even picked up for general market.

65%

Lift in retail sales YoY

+13.8%

Q1 Chargers were EVs

+718 mil

Total TV impressions

3 new

Stellantis accounts won

SO WHAT’S NEXT?

Looking for even more high-octane thrills? There’s no time for a pit stop before seeing the latest work featuring Chevrolet and Nissan.

What's Next
How Chevrolet Remade A Classic From Real People Not Actors to Find New Roads
How Chevrolet Made Relevancy Feel Anything But Basic
Tradition Meets Tech: Corvette’s 70th Anniversary Rebrand Goes Next-Gen

1 DODGE 1/2

So What’s Next?

Skip the pit stop and checkout the latest
automotive work featuring Chevrolet and Nissan.

So What'S Next?

Skip the pit stop and checkout the latest
automotive work featuring Chevrolet and Nissan.

1 DODGE 2/2

So What'S Next?

Take the road less traveled that features big stunts and bold work for Dodge and Chevrolet.

2 Nissan 1/2

So What'S Next?

Take the road less traveled that features big stunts and bold work for Dodge and Chevrolet.

2 Nissan 2/2

So What'S Next?

Buckle up and keep things moving by seeing how Dodge is Saving The Planet or how Nissan brought a lil’ color to Basic.

3 Chevrolet 1/2

So What'S Next?

Buckle up and keep things moving by seeing how Dodge is Saving The Planet or how Nissan brought a lil’ color to Basic.

3 Chevrolet 2/2

So What'S Next?

Wake up to two servings of Fruit of the Loom brand work featuring their new rebrand or their SWA Brand Parntership.

4 Keurig 1/2

So What'S Next?

Wake up to two servings of Fruit of the Loom brand work featuring their new rebrand or their SWA Brand Partnership.

4 Keurig 2/2

So What'S Next?

See how Fruit of the Loom & SWA hijacked the summer's hottest travel trend or how we gave Keurig a personality.

5 IBM 1/2

fruit & Swa Collab

So What'S Next?

See how Fruit of the Loom & SWA hijacked the summer's hottest travel trend or how we gave Keurig a personality.

5 IBM 2/2

So What'S Next?

Can’t get enough Fruit in your life? See how we gave them a glow up or how an 8-bit IBM idea became a GRAMMY star.

6 SWA 1/2

So What'S Next?

Can’t get enough Fruit in your life? See how we gave them a glow up or how an 8-bit IBM idea became a GRAMMY star.

6 SWA 2/2

So What'S Next?

Like what ya see? See how Fruit’s unique take on ‘Runway Fashion’ or stop sleeping on Keurig’s new brand voice.

7 Fruit of the Loom 1/2

So What'S Next?

Like what ya see? See how Fruit’s unique take on ‘Runway Fashion’ or stop sleeping on Keurig’s new brand voice.

7 Fruit of the Loom 2/2