PROUDLY PRESENTS
BIGGER
SOMETHING
FULL BODIED
BOLDER
&
SOMETHING
BIGGER
BOLDER
& FULL BODIED
PROBLEM
Keurig was already a household name changing how drip coffee drinkers brewed coffee at home. But with the Keurig K-Café launch, we had to whip up something new for a brand that was a lil’ bland. ⁽¹⁾ ⁽²⁾
OPPORTUNITY
This campaign had to be more than just a product launch for a new brewer that made lattes, cappuccinos, and other specialty drinks we needed a personality that could convince people to find the joy of brewing at home. ⁽³⁾ ⁽⁴⁾
BIG IDEA
So in a twist of irony, we enlisted our favorite tea-sipping late-night host to showcase the ease of simplicity of transforming a home into a coffee home while poking fun at the coffeehouse experience. ⁽⁵⁾
THE ROAST OF THE TOWN
Corden’s likable personality and down-to-earth humor filled a tall order. With his everyman sense of humor and puckish charisma connected with people tired of paying oak milk prices to Big Bean Businesses.⁽⁶⁾
RESULTS
This pairing was exactly the pick-me-up that Keurig needed to not only launch the K-Café but to become the #1 single-serve coffee brand in North America.⁽⁷⁾
SO WHAT’S NEXT?
Thirsty for more brand work that offers a few laughs? Checkout the Fruit of the Loom glow-up or their brand partnership with SWA that really took off.
SO WHAT’S NEXT?
Thirsty for more brand work that offers a few laughs? Checkout the Fruit of the Loom glow-up or their brand partnership with SWA that really took off.