Agency
Havas NYC
Client
Keurig Dr Pepper
Industry
Beverage & Appliances
Brand Platform
✦
Product Launch
✦
Celebrity Influencer
✦
OLV & TVC Production
✦
Brand Platform ✦ Product Launch ✦ Celebrity Influencer ✦ OLV & TVC Production ✦
Services
Agency
Havas NY
Client
Keurig
Industry
Home Appliance
Services
Brand Platform
✦
Product Launch
✦
Celebrity Influencer
✦
OLV & TVC
✦
Brand Platform ✦ Product Launch ✦ Celebrity Influencer ✦ OLV & TVC ✦
Now serving the
coffee house experience
With Keurig & Corden
Keurig’s new brand voice has a whole latte more flavor
After transforming how drip coffee drinkers made coffee at home, we sought out to prove to café customers that we could deliver even more than a great cup of coffee with the new Keurig K-Café brewer and our friend James Corden.
-
After transforming the way Americans brewed coffee at home Keurig sought out to prove they could deliver even more with the launch of the new Keurig K-Café, a brewing system capable of producing lattes, cappuccinos, and specialty drinks.
-
So, to win over the hearts of cafe coffee consumers, we had to prove we could deliver delicious specialty drinks and grab their attention with an unforgettable coffeehouse experience.
-
In an ironic twist of events, to serve our new brand messaging to the world we recruited the world’s most famous tea-sipping late night host from across the pond… James Corden.
-
With Corden’s affable sense of humor and everyman appeal, Keurig could make itself over from a cold kitchen appliance; capable of making warm beverages, into a warm household necessity capable of delivering café vibes.
Keurig’s new brand voice has a whole latte more flavor
After transforming how drip coffee drinkers made coffee at home, we sought out to prove to café customers that we could deliver even more than a great cup of coffee with the new Keurig K-Café brewer and our friend James Corden.
-
After transforming the way Americans brewed coffee at home Keurig sought out to prove they could deliver even more with the launch of the new Keurig K-Café, a brewing system capable of producing lattes, cappuccinos, and specialty drinks.
-
So, to win over the hearts of cafe coffee consumers, we had to prove we could deliver delicious specialty drinks and grab their attention with an unforgettable coffeehouse experience.
-
In an ironic twist of events, to serve our new brand messaging to the world we recruited the world’s most famous tea-sipping late night host from across the pond… James Corden.
-
With Corden’s affable sense of humor and everyman appeal, Keurig could make itself over from a cold kitchen appliance; capable of making warm beverages, into a warm household necessity capable of delivering café vibes.
Coffee House
Spa Time
Long Drink
We didn’t just need an influencer we needed a personality
Corden’s enthusiasm and universal appeal spoke to an audience that we were trying to establish a relationship with. We found that his sense of humor aligned with today’s generation of adult coffee drinkers and his energy captivated any audience. Putting Keurig and Corden together was the perfect pairing of fun.
THERE'S MORE
BUT WAIT
LIKE… A
LOT MORE
Through innovative product launches, and an ongoing relationship with Corden, we not only defined their brand’s personality, but solidified their position as one of the warmest and most loved brands to wake up to every morning. Brew the Love has seen nearly a decade of continued success and is still running strong.
We discovered Corden was exactly the pick-me-up that Keurig needed.
Key Performance Indicators
Key Metrics
Press & Media Recognition
Media Recognition
So What’s Next?
Want more brand work with a shot of humor? See the glow up from Fruit of the Loom or discover how IBM took centerstage at the GRAMMYs.
So What’s Next?
Want more brand work with a shot of humor? See the glow up from Fruit of the Loom or discover how IBM took centerstage at the GRAMMYs.
Creative Credits
CW ✦ CHRISTIAN IANNIELLO
CW ✦ ALEXIS CARR
AD ✦ KEEGAN SANFORD
Sr. CW ✦ BLAKE FROMKIN
Sr. AD ✦ MATTHEW CONSOLAZIO
CD, Copy Lead ✦ TOMMY TRONCOSO
CD, Art Lead ✦ NAZLY KASIM
CCO ✦ HARRY 'BEE' BERNSTEIN
CW ✦ CHRISTIAN IANNIELLO CW ✦ ALEXIS CARR AD ✦ KEEGAN SANFORD Sr. CW ✦ BLAKE FROMKIN Sr. AD ✦ MATTHEW CONSOLAZIO CD, Copy Lead ✦ TOMMY TRONCOSO CD, Art Lead ✦ NAZLY KASIM CCO ✦ HARRY 'BEE' BERNSTEIN