Wake Up To A New
Coffeehouse
Experience
With a brand as Fresh and bold as Their brews
Work Type
Brand Campaign & Product Launch
Industry
Non Alcoholic Beverage
Agency
Havas
Client
Keurig Dr Pepper
Agency
Havas
Client
Keurig Dr Pepper
Industry
Non. Alcoholic Beverage
Work Type
Brand Campaign &
Product Launch
Blurb
Americans were tired of overpaying for their specialty drinks and lattes, and Keurig had the fix with the new K-Café brewer. So we brought in James Corden to spill the tea while serving coffeehouse vibes with an extra shot of funny.
Crafting an Identity
But this wasn’t just about making a product launch. This was about giving Keurig an identity that could better connect with audiences
Results
With James Corden as our unexpected spokesperson, Keurig’s K-Café launch served coffeehouse vibes with a side of comedy—turning a once-bland appliance brand into a warm, witty, and lovable presence that resonated far beyond the kitchen.
140 %
Net sales increase
6.3 pts
Favorability boost
7.1 pts
Brand awareness lift
33 %
U.S. household penetration
So What'S Next?
From lattes with late-night hosts to AI stealing the spotlight and even conspiracy theories worth believing see how I turned the coolest briefs into something hot.
So What'S Next?
From lattes with late-night hosts to AI stealing the spotlight and even conspiracy theories worth believing see how I turned the coolest briefs into something hot.
