Agency
Havas NY
Client
Keurig Dr Pepper
Industry
Home Goods & Beverage
Brand Platform
✦
Product Launch
✦
Celebrity Influence
✦
OLV & TVC Production
✦
Brand Platform ✦ Product Launch ✦ Celebrity Influence ✦ OLV & TVC Production ✦
Services
Agency
Havas NY
Client
Keurig
Industry
Home Goods
Services
Brand Platform
✦
Product Launch
✦
Celebrity Influencer
✦
OLV & TVC
✦
Brand Platform ✦ Product Launch ✦ Celebrity Influencer ✦ OLV & TVC ✦
Wake up to The
coffee house experience
With Keurig & Corden
Wake up to The
coffee house experience
With Keurig & Corden
Blurb
Keurig had already revolutionized how Americans brewed coffee at home. But with the launch of the K-Café, a brewer system that could produce lattes, cappuccinos, and specialty drinks, the brand needed to show the world they could make more than a decent cup of coffee.
Despite our success converting drip coffee drinkers to single-serve brewing, the Keurig brand was still a lil’ bland. So to win over the hearts of cafe coffee consumers, we had to prove we could deliver delicious specialty drinks and grab their attention by serving up a memorable coffeehouse experience
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But wait… there’s more
We didn’t just add a celebrity to a commercial we defined a brand’s voice.
Outcome
Headline
Body Copy
Results
Press
So What’s Next?
Want more brand work with a shot of humor? See the glow up from Fruit of the Loom or discover how IBM took centerstage at the GRAMMYs.
So What’s Next?
Want more brand work with a shot of humor? See the glow up from Fruit of the Loom or discover how IBM took centerstage at the GRAMMYs.
Credits
CW ✦ CHRISTIAN IANNIELLO
CW ✦ ALEXIS CARR
AD ✦ KEEGAN SANFORD
Sr. CW ✦ BLAKE FROMKIN
Sr. AD ✦ MATTHEW CONSOLAZIO
CD, Copy Lead ✦ TOMMY TRONCOSO
CD, Art Lead ✦ NAZLY KASIM
CCO ✦ HARRY 'BEE' BERNSTEIN
CW ✦ CHRISTIAN IANNIELLO CW ✦ ALEXIS CARR AD ✦ KEEGAN SANFORD Sr. CW ✦ BLAKE FROMKIN Sr. AD ✦ MATTHEW CONSOLAZIO CD, Copy Lead ✦ TOMMY TRONCOSO CD, Art Lead ✦ NAZLY KASIM CCO ✦ HARRY 'BEE' BERNSTEIN