Client
Keurig Dr Pepper
Agency
Havas Worldwide
Year
MMXVIII
Sector
Appliance & Beverage
Brand Development
✳
Product Launch
✳
Celebrity Influencer
✳
OLV & TVC Production
✳
Brand Voice Development
✳
Integrated Campaign
✳
Brand Development ✳ Product Launch ✳ Celebrity Influencer ✳ OLV & TVC Production ✳ Brand Voice Development ✳ Integrated Campaign ✳
A Brand Voice That’s as Fresh As their Coffee
After transforming how drip coffee drinkers made coffee at home, Keurig sought out to prove to café customers that we could deliver the same coffeehouse vibes thanks in part to the new Keurig K-Café brewer and the new voice of Keurig… James Corden.
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After transforming the way Americans brewed coffee at home Keurig sought out to prove they could deliver even more with the launch of the new Keurig K-Café, a brewing system capable of producing lattes, cappuccinos, and specialty drinks.
-
So, to win over the hearts of cafe coffee consumers, we had to prove we could deliver delicious specialty drinks and grab their attention with an unforgettable coffeehouse experience.
-
In an ironic twist of events, to serve our new brand messaging to the world we recruited the world’s most famous tea-sipping late night host from across the pond… James Corden.
-
I spent countless late nights and early mornings turning Corden into the voice of Keurig — crafting scripts, moodboarded mockups, and café-style vibes across OLV, CTV, and social.
Keurig didn’t need a Spokesperson… They needed a personality
We took Corden’s wide appeal and high energy to connect with a new audience with his cheeky sense of humor and charisma that drew people in.
But Wait There’s More… Like A Lot More
Not only was Keurig with Corden the perfect pairing to showcase the K-Cafe through OLV, CTV, digital and social and more but he’s helped us define the brand’s voice.
The Outcome
We discovered that Corden was exactly the pick-me-up the Keurig brand had needed.
Through innovative product launches and an ongoing partnership with Corden, we defined Keurig’s brand personality and cement its place as one of the warmest, most beloved brands to wake up to. Nearly a decade later, Brew the Love is still going strong.
Press & Media Recognition
Key Performance Indicators
✳
Key Performance Indicators ✳
Served
8.2%
Brewer volume growth year-over-year¹
So What’s Next?
Looking for more work that features a shot of humor? Experience the Fruit of the Loom brand glow up or discover how IBM took centerstage at the GRAMMYs.
Creative Credits
CLIENT: KEURIG
⚹
AGENCY: HAVAS
⚹
SECTOR: APPLIANCE & BEV.
⚹
PRODUCED: MMXVIII
⚹
CLIENT: KEURIG ⚹ AGENCY: HAVAS ⚹ SECTOR: APPLIANCE & BEV. ⚹ PRODUCED: MMXVIII ⚹
Makin' The town of basic…
… a lil' less basic
Brand Platform
⚹
Product Launch
⚹
Celebrity Influencer
⚹
OLV & CTV Production
⚹
Brand Voice Development
⚹
Integrated Campaign
⚹
Brand Platform ⚹ Product Launch ⚹ Celebrity Influencer ⚹ OLV & CTV Production ⚹ Brand Voice Development ⚹ Integrated Campaign ⚹
Blurb
After transforming how drip coffee drinkers made coffee at home, we sought out to prove to café customers that we could deliver even more than a great cup of coffee with the new Keurig K-Café brewer and our friend James Corden.
-
After transforming the way Americans brewed coffee at home Keurig sought out to prove they could deliver even more with the launch of the new Keurig K-Café, a brewing system capable of producing lattes, cappuccinos, and specialty drinks.
-
So, to win over the hearts of cafe coffee consumers, we had to prove we could deliver delicious specialty drinks and grab their attention with an unforgettable coffeehouse experience.
-
In an ironic twist of events, to serve our new brand messaging to the world we recruited the world’s most famous tea-sipping late night host from across the pond… James Corden.
-
I spent countless late nights and early mornings turning Corden into the voice of Keurig — crafting scripts, moodboarded mockups, and café-style vibes across OLV, CTV, and social.
The Outcome
We discovered that Corden was exactly the pick-me-up The Keurig brand had needed.
Media Recognition
Key Performance Indicators
⚹
Key Performance Indicators ⚹
So What’s Next?
Looking for more work that features a shot of humor? Experience the Fruit of the Loom brand glow up or discover how IBM took centerstage at the GRAMMYs.
IBM x GRAMMYS
Creative Credits
Keegan Sanford
Art Director
Keegan Sanford
Art Director