After transforming how Americans brewed drip coffee at home, Keurig sought out to prove it could do even more with the new Keurig K-Café, a brewer that makes lattes, cappuccinos, and specialty drinks.

To convince café coffee drinkers to trade in their local coffeehouse for a Keurig brewer we had to deliver more than just convenience we had to deliver an experience worth skipping the lines for.

So in a delicious twist of events, to serve our new brand messaging to the world we recruited the world’s most famous tea-sipping late night host from across the pond… James Corden.

I spent countless late nights and caffeinated mornings to establish Corden as not the spokesperson for but as the new voice of Keurig. This work included developing scripts, moodboards, pitching new ideas and café-style vibes across OLV, CTV, and social media.