A Brand voice as hot as their coffee
After transforming how drip coffee drinkers made coffee at home, Keurig sought out to prove to café customers that we could deliver the same coffeehouse vibes thanks in part to the new Keurig K-Café brewer and the new voice of Keurig… James Corden.
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After transforming the way Americans brewed coffee at home Keurig sought out to prove they could deliver even more with the launch of the new Keurig K-Café, a brewing system capable of producing lattes, cappuccinos, and specialty drinks.
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So, to win over the hearts of cafe coffee consumers, we had to prove we could deliver delicious specialty drinks and grab their attention with an unforgettable coffeehouse experience.
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In an ironic twist of events, to serve our new brand messaging to the world we recruited the world’s most famous tea-sipping late night host from across the pond… James Corden.
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I spent countless late nights and early mornings turning Corden into the voice of Keurig — crafting scripts, moodboarded mockups, and café-style vibes across OLV, CTV, and social.
Brand Platform
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Product Launch
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Celebrity Influencer
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OLV & TVC Production
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Brand Development
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Integrated Campaign
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Brand Platform ＊ Product Launch ＊ Celebrity Influencer ＊ OLV & TVC Production ＊ Brand Development ＊ Integrated Campaign ＊
We discovered that Corden was exactly the high-energy pick-me-up Keurig needed.
Through innovative product launches and an ongoing partnership with Corden, we defined Keurig’s brand personality and cement its place as one of the warmest, most beloved brands to wake up to. Nearly a decade later, Brew the Love is still going strong.
Key Performance Indicators
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Key Performance Indicators
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Key Performance Indicators ＊ Key Performance Indicators ＊
Media Mentions
SO WHAT’S NEXT?
Looking for more work that features a shot of humor? Experience the Fruit of the Loom brand glow up or discover how IBM took centerstage at the GRAMMYs.
We discovered that Corden was exactly the high-energy pick-me-up Keurig needed.
Key Performance Indicators
＊
Key Performance Indicators ＊
Media Recognition
SO WHAT’S NEXT?
Looking for more work with a shot of humor? See Fruit of the Loom’s brand glow up or discover how IBM took centerstage at the GRAMMYs.
