PRESENTS
CLIENT
Dodge
AGENCY
GSD&M
INDUSTRY
EV Automotive
SERVICES
Art Direction
3d Rendering Production
Talent Casting & Recording
OLV & CTV Development
PROBLEM
Dodge's plan for full electrification by 2035 upset its diesel-chugging diehard fans, the Brotherhood of Muscle. They all doubted if an EV could be capable of upholding Dodge's legacy of performance and rejected EVs inability to resemble anything they expect from a muscle car.
OPPORTUNITY
But with the Dodge Charger Banshee EV’s pre-release we knew we could win over the ‘BOM’ but we would need a head-turning, ‘Big-Dodge-Energy’ fueled video that could spark a lil interest first – and we needed it to double as a platform for the future of Dodge’s entire EV lineup.
BIG IDEA
We made a comprehensive manifesto declaring our unwavering commitment to boldly defying expectations, as well as showcasing our exceptional electric capabilities that set us apart from the competition.
In an epically badass but playful ad that only Dodge could pull-off we parodied our competitor’s predictably boring ads and then threw the middle finger to convention with a next-gen showcase in performance.
RESULTS
The multicultural work didn’t just hit home for our new audience it drove record performances and was even picked up for general market.
65%
Lift in retail sales YoY
+13.8%
Q1 Chargers were EVs
+718 mil
Total TV impressions
3 new
Stellantis accounts won
SO WHAT’S NEXT?
Looking for even more high-octane thrills? There’s no time for a pit stop before seeing the latest work featuring Chevrolet and Nissan.
SO WHAT’S NEXT?
Looking for even more high-octane thrills? There’s no time for a pit stop before seeing the latest work featuring Chevrolet and Nissan.