THIS PAGE IS
UNDER
CONSTRUCTION
Client
Fruit Of The Loom
Agency
GSD&M
Sector
Clothing & Apparel
Year
MMXXII
Brand Relevancy
Social Content Creation
Brand Refresh
Campaign Development
Integrated Marketing
Digital Advertising
Brand Relevancy Social Content Creation Brand Refresh Campaign Development Integrated Marketing Digital Advertising
Agency
GSD&M
Sector
Apparel
Client
Fruit Of The Loom
Year
MMXXII
Brand Relevancy
Social Content Creation
Brand Refresh
Campaign Development
Integrated Marketing
Digital Advertising
Brand Relevancy Social Content Creation Brand Refresh Campaign Development Integrated Marketing Digital Advertising
HERO SECTION_FPO
HERO SECTION_FPO
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Proin dignissim lorem vel magna sagittis, eget finibus lacus imperdiet. Mauris sed scelerisque sem, id gravida lectus. Ut quis sollicitudin libero. Pellentesque et massa non massa euismod sollicitudin. Proin rutrum at justo sed finibus. Nunc nec eros ultrices, finibus lectus maximus, laoreet dui. Nulla ante orci, ullamcorper non massa non, lobortis rutrum quam.
EPIC IDEAS START HERE
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We offer a range of solutions designed to meet your needs—whether you're just getting started or scaling something bigger. Everything is tailored to help you move forward with clarity and confidence.
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Getting started is simple. Reach out through our contact form or schedule a call—we’ll walk you through the next steps and answer any questions along the way.
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We combine a thoughtful, human-centered approach with clear communication and reliable results. It’s not just what we do—it’s how we do it that sets us apart.
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You can reach us anytime via our contact page or email. We aim to respond quickly—usually within one business day.
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin dignissim lorem vel magna sagittis, eget finibus lacus imperdiet. Mauris sed scelerisque sem, id gravida lectus. Ut quis sollicitudin libero. Pellentesque et massa non massa euismod sollicitudin. Proin rutrum at justo sed finibus. Nunc nec eros ultrices, finibus lectus maximus, laoreet dui. Nulla ante orci, ullamcorper non massa non, lobortis rutrum quam.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin dignissim lorem vel magna sagittis, eget finibus lacus imperdiet. Mauris sed scelerisque sem, id gravida lectus. Ut quis sollicitudin libero. Pellentesque et massa non massa euismod sollicitudin. Proin rutrum at justo sed finibus. Nunc nec eros ultrices, finibus lectus maximus, laoreet dui. Nulla ante orci, ullamcorper non massa non, lobortis rutrum quam.
-
We offer a range of solutions designed to meet your needs—whether you're just getting started or scaling something bigger. Everything is tailored to help you move forward with clarity and confidence.
-
Getting started is simple. Reach out through our contact form or schedule a call—we’ll walk you through the next steps and answer any questions along the way.
-
We combine a thoughtful, human-centered approach with clear communication and reliable results. It’s not just what we do—it’s how we do it that sets us apart.
-
You can reach us anytime via our contact page or email. We aim to respond quickly—usually within one business day.
EPIC IDEAS START HERE
EPIC IDEAS START HERE
EPIC IDEAS START HERE EPIC IDEAS START HERE
The Outcome
Fruit of the Loom finally changed your grandad’s underwear, and people took notice.
From social stunts and influencer partnerships to brand collaborations and a broader rebrand, we took Fruit of the Loom out of the bargain bin and their legacy-brand reputation, and made them culturally relevant again.
The Outcome
Fruit of the Loom finally changed your grandad’s underwear… and people took notice.
Press & Media Recognition
Media Recognition
KPIS
KPIS
Key Performance Indicators
Key Performance Indicators
Snatched
460m.
Paid media impressions¹
Slayed
146%
average TikTok engagements²
Stacked
47%
new TikTok followers in 3 months³
Snatched
77%
Fruit socials year-over-year⁴
Ran
+9pts.
Snapchat ad recall in AR⁵
Pulled
7.9m.
Snapchatters with Snapchat AR⁶
Dropped
+750
unique social assets in feed⁷
Took
30%
above industry video averages⁸
Topped
19%
above retail video averages⁹
FLagged
x2
on TikTok for policy flags¹⁰
Snatched
460m.
Paid media impressions¹
Dropped
+750
unique social assets in feed³
Stacked
47%
New TikTok followers in 3 months³
Flagged
x2
on TikTok for policy flags⁴
So What’s Next?
Fruit of the Loom’s brand refresh was just the beginning. See the fruit of the union between Fruit & Southwest Airlines or checkout the new brand voice Keurig is serving.
So What’s Next?
Fruit of the Loom’s brand refresh was just the beginning. See the fruit of the union between Fruit & Southwest Airlines or checkout the new brand voice Keurig is serving.
Creative Credits
Jr. AD ✦ RAMSAY CHANDLER
CW ✦ SHANNON GILL
Designer ✦ SOPHIE MARESH
Assoc. DD ✦ BEN HARMAN
Assoc Dir, SMM ✦ DAKOTA LOWE
Assoc. CD, Copy ✦ MADISON JACKSON
Assoc. CD, Copy ✦ GREG MILLS
Assoc. CD, Art ✦ DANAE BELANGER
Assoc. CD, Art ✦ MICHELLE GRANT
CD, Copy ✦ DOMINIQUE MONET
CD, Copy ✦ LEIGH MUZSLAY BROWN
CD, Art ✦ JON WILLIAMSON
CD, Art ✦ TY HARPER
CD, Copy Lead ✦ JESSICA ZALAZNICK
CD, Art Lead ✦ TIFF MCKEE
CD, Art Lead ✦ ADRIEN BINDI
Grp. CD ✦ WADE ALGER
Exec. CD ✦ MARIA D’AMATO
CCO ✦ JAY RUSSELL
Photographer ✦ JESSICA PETTWAY
Director ✦ JUDAH FRIEDLANDER
Influencer ✦ KRIS CHELLANI
Jr. AD ✦ RAMSAY CHANDLER CW ✦ SHANNON GILL Designer ✦ SOPHIE MARESH Assoc. DD ✦ BEN HARMAN Assoc Dir, SMM ✦ DAKOTA LOWE Assoc. CD, Copy ✦ MADISON JACKSON Assoc. CD, Copy ✦ GREG MILLS Assoc. CD, Art ✦ DANAE BELANGER Assoc. CD, Art ✦ MICHELLE GRANT CD, Copy ✦ DOMINIQUE MONET CD, Copy ✦ LEIGH MUZSLAY BROWN CD, Art ✦ JON WILLIAMSON CD, Art ✦ TY HARPER CD, Copy Lead ✦ JESSICA ZALAZNICK CD, Art Lead ✦ TIFF MCKEE CD, Art Lead ✦ ADRIEN BINDI Grp. CD ✦ WADE ALGER Exec. CD ✦ MARIA D’AMATO CCO ✦ JAY RUSSELL Photographer ✦ JESSICA PETTWAY Director ✦ JUDAH FRIEDLANDER Influencer ✦ KRIS CHELLANI
Creative Credits
Jr. Art Director ✦ Ramsay Chandler
Jr. Art Director ✦ Ramsay Chandler
Copywriter ✦ Shannon Gill
Copywriter ✦ Shannon Gill
Digital Designer ✦ Sophie Maresh
Digital Designer ✦ Sophie Maresh
Assoc. Design Director ✦ Ben Harman
Assoc. Design Director ✦ Ben Harman
Social Media Director ✦ Dakota Lowe
Social Media Director ✦ Dakota Lowe
Assoc. Creative Director, Copy ✦ Madison Jackson
Assoc. Creative Director, Copy ✦ Madison Jackson
Assoc. Creative Director, Copy ✦ Greg Mills
Assoc. Creative Director, Copy ✦ Greg Mills
Assoc. Creative Director, Art ✦ Danae Belanger
Assoc. Creative Director, Art ✦ Danae Belanger
Assoc. Creative Director, Art ✦ Michelle Grant
Assoc. Creative Director, Art ✦ Michelle Grant
Creative Director, Copy ✦ Dominique Monet
Creative Director, Copy ✦ Dominique Monet
Creative Director, Copy ✦ Leigh Muzslay Brown
Creative Director, Copy ✦ Leigh Muzslay Brown
Creative Director, Art ✦ Jon Williamson
Creative Director, Art ✦ Jon Williamson
Creative Director, Art ✦ Ty Harper
Creative Director, Art ✦ Ty Harper
Creative Director, Copy ✦ Jess Zalaznick
Creative Director, Copy ✦ Jess Zalaznick
Creative Director, Art ✦ Tiff McKee
Creative Director, Art ✦ Tiff McKee
Creative Director, Art ✦ Adrien Bindi
Creative Director, Art ✦ Adrien Bindi
Grp. Creative Director ✦ Wade Alger
Grp. Creative Director ✦ Wade Alger
Exec. Creative Director ✦ Maria D’Amato
Exec. Creative Director ✦ Maria D’Amato
Chief Creative Officer ✦ Jay Russell
Chief Creative Officer ✦ Jay Russell
Photographer ✦ Jessica Pettway
Photographer ✦ Jessica Pettway
Commercial Director ✦ Judah Friedlander
Commercial Director ✦ Judah Friedlander