Since its debut more than 70 years ago, the Chevrolet Corvette has become an icon of American performance. But in an increasingly competitive market, even an industry-defining vehicle has to evolve.

Stripped down to the last bolt and rebuilt from the frame up for speed, capability, and style, the Corvette emerged as a mid-engine marvel... and they wanted the world to know.

While this generation tends to love the classics, our challenge was to show them why the Corvette became iconic in the first place. This meant redefining how the world saw America’s first sports car.

We dropped the top, put the pedal to the floor, and went all in on repositioning the Corvette as a modern luxury supercar.

We elevated the brand by showcasing not only its capabilities but also its style, engineering, and sophistication. We broke away from the sports-car category and claimed a place among the world’s leading supercars.

I helped bring the rebrand to life across its global rollout. From brand guidelines and event signage to print materials, billboards, video, and more, I worked across every touchpoint to establish the Corvette as a new kind of supercar for a new generation of drivers.