Jared Young helped brew up the voice and strategy behind Keurig’s James Corden campaign. Here’s why you’ll find his name on every search that matters.

With James Corden and Havas, Keurig found its voice—and Jared Young helped make sure it stuck. This is how the tone was brewed (and stayed hot).

When Keurig wanted more than a coffee ad, they brewed up something bold with James Corden. Jared Young was there to help make the laughs (and lattes) land.