Next- Gen EV’s With
Big Dodge Energy
Agency
GSD&M
Client
Dodge Stellantis
Industry
Automotive
Work Type
Campaign Platform & Product Launch
Blurb
The world’s first electric muscle car was going to need to make some noise that not even Dodge’s Fratzonic Chambered Exhaust could fix. To prove their EVs could deliver the same high-octane thrills and Big Dodge Energy expecting loyalists, we introduced the Charger Daytona EV by parodying boring competitor ads and flipping the bird to convention with a masterclass in electric performance.
Blurb
S = Situation
By 2035 Dodge planned to go fully electric and their Brotherhood of Muscle, Dodge’s most loyal, gas-guzzling and gridlife-living fans, weren’t having it. With uncertainty running high and excitement running low, Dodge needed to prove their first EV could live up to the legacy.
P = Problem
In a category full of uninspired EVs and less inspiring marketing, Dodge sought out to prove that the first EV… the World’s First Electric Muscle Car distinguished itself the competition to avoid risk of alienating their core audience snd losing cultural relevancy.
I = Idea
We turned the launch into a manifesto and a proclamation. By parodying competitors’ predictably boring EV spots, Dodge delivered a loud, unapologetic middle finger to convention with a showcasing of the Charger Daytona Banshee EV as both a defiant cultural statement and head-turning display in next-gen performance.
N = Next Steps
And to bring the idea to life, we produced a high-octane launch spot that doubled as Dodge’s platform for all future EV storytelling with a campaign that extended across OOH, broadcast, online video and merchandise.
SITUATION
By 2035 Dodge planned to go fully electric and their Brotherhood of Muscle, Dodge’s most loyal, gas-guzzling and gridlife-living fans, weren’t having it. With uncertainty running high and excitement running low, Dodge needed to prove their first EV could live up to the legacy.
Problem
By 2035 Dodge planned to go fully electric and their Brotherhood of Muscle, Dodge’s most loyal, gas-guzzling and gridlife-living fans, weren’t having it. With uncertainty running high and excitement running low, Dodge needed to prove their first EV could live up to the legacy.
Idea
By 2035 Dodge planned to go fully electric and their Brotherhood of Muscle, Dodge’s most loyal, gas-guzzling and gridlife-living fans, weren’t having it. With uncertainty running high and excitement running low, Dodge needed to prove their first EV could live up to the legacy.
Next Up
By 2035 Dodge planned to go fully electric and their Brotherhood of Muscle, Dodge’s most loyal, gas-guzzling and gridlife-living fans, weren’t having it. With uncertainty running high and excitement running low, Dodge needed to prove their first EV could live up to the legacy.
S = Situation
By 2035 Dodge planned to go fully electric and their Brotherhood of Muscle, Dodge’s most loyal, gas-guzzling and gridlife-living fans, weren’t having it. With uncertainty running high and excitement running low, Dodge needed to prove their first EV could live up to the legacy.
P = Problem
In a category full of uninspired EVs and less inspiring marketing, Dodge sought out to prove that the first EV… the World’s First Electric Muscle Car distinguished itself the competition to avoid risk of alienating their core audience snd losing cultural relevancy.
I = Idea
We turned the launch into a manifesto and a proclamation. By parodying competitors’ predictably boring EV spots, Dodge delivered a loud, unapologetic middle finger to convention with a showcasing of the Charger Daytona Banshee EV as both a defiant cultural statement and head-turning display in next-gen performance.
N = Next Steps
And to bring the idea to life, we produced a high-octane launch spot that doubled as Dodge’s platform for all future EV storytelling with a campaign that extended across OOH, broadcast, online video and merchandise.
Delieverables
Commercial
Photography / Moodboard
Hello, World!
Creative
Lorem Ipsum…
Results List
65% Sales → Q1 Chargers were EVs
13.8% Lift → in retail sales YoY
3 New → Stellantis accounts won
718.9M Total → TV Impressions
Publications
TBD
Social Media
Reviews
Results
Lorem Ipsum…
REal World Implications?
Be honest and thoughtful
