I Wrote the Lines and Designed the Signs—Building Nissan’s Basic from the Inside Out
I played both writer and designer on Nissan’s “Town of Basic,” helping Fluent360 and Nissan United craft a campaign that looked—and sounded—like something new.
My Role in Building Nissan’s Town of Basic Campaign
Nissan’s “Town of Basic” campaign was anything but—and yes, I was part of the creative mix that brought it to life.
Multicultural Creative With Fluent360: Working With Nissan United & Omnicom
A behind-the-scenes look at how I played both art director and copywriter for Nissan’s “Anything But Basic” campaign.