The Cornucopia Conspiracy: Fruit of the Loom’s Viral Mandela Moment
Fruit of the Loom’s Mandela Effect campaign tapped into internet conspiracy theories to spark viral attention—and it worked.
From Corny to Current: How Fruit of the Loom Got Its Groove Back
From haunted undies to hilarious TikToks, here’s how Fruit of the Loom made its way back into the feed—and the culture.
From Fruitisms to Loom Large: Rebranding with a Wink
From “Fruitisms” to “Loom Large,” here’s how we gave Fruit of the Loom a digital-age personality with some serious Gen Z swagger.
Changing Your Granddad’s Underwear: Rebranding Fruit of the Loom for a New Generation
Fruit of the Loom didn’t just change its look—it changed its tone. And I helped build it from the inside out.