Agency
GSD&M
Client
Fruit of the Loom & Southwest
Industry
Travel & Apparel
Brand Collaboration
•
Co-Branded Activation
•
Culture Moment
•
Social Stunt
•
Brand Collaboration • Co-Branded Activation • Culture Moment • Social Stunt •
Project
Agency
GSD&M
Client
Southwest Airlines &
Fruit of the Loom
Industry
Travel & Apparel
Brand Collaboration
•
Co-Branded Activation
•
Culture Moment
•
Social Stunt
•
Brand Collaboration • Co-Branded Activation • Culture Moment • Social Stunt •
Scope of Work
American Muscle Is Going To
Save The Planet
Exposition
If Dodge’s first electric vehicle was gonna generate a renewed interest in the EV market in preparation for the launch of their Daytona Charger EV we needed to prove that it could live up to their legacy and deliver the same high-octane thrills and tongue-in-cheek humor motorists have come to expect.
The Getaway Collection got the first-class treatment and sold out within minutes… turning comfort and luxury into a cultural moment.
With millions of views, triple-digit traffic growth, and resale demand soaring, the collab proved no one does comfort like Fruit of the Loom.
Results
This launch defined the future of Dodge’s EV platform… leaving the competition in our emission free dust.
Elevated
115%
Website traffic lift during peak of campaign’s launch³
REsold
x4
On eBay for nearly twice the price it sold for at retail⁵
Accepted
2.1 k.
Email sign-ups before and during the surge of campaign⁶
Unpacked
3 new
'Getaway' products after one-off collab becomes ongoing⁷
Elevated
115%
Website traffic lift during peak of campaign’s launch³
Resold
x4
On eBay for nearly twice the price it sold for at retail⁵
Media Mentions
So What’s Next?
Liked the SWA x Fruit collab? Well get even more fruit in your life with Fruit of the Loom rebrand or see how IBM Watson became the breakout performer at the GRAMMYs.
So What’s Next?
Liked the SWA x Fruit collab? Well get even more fruit in your life with Fruit of the Loom rebrand or see how IBM Watson became the breakout performer at the GRAMMYs.
So What’s Next?
Get more fruit in your life with the Fruit of the Loom rebrand or see how IBM Watson became the GRAMMY’s biggest hit.
So What’s Next?
Get more fruit in your life with the Fruit of the Loom rebrand or see how IBM Watson became the GRAMMY’s biggest hit.
CREDITS
Sophie Maresh
Digital Designer
Ben Harman
Assoc. Design Director
Jessica Zalaznick
Creative Director, Copy (Lead)
Tiff McKee
Creative Director, Art (Lead)
Adrien Bindi
Creative Director, Art (Lead)
Dakota Lowe
Assoc. Social Media Director
Maria D’Amato
Exec. Creative Director
Jay Russell
Chief Creative Officer
Phil Klein
Director Of Photography
Kelli Ponce
Fashion & Product Stylist