Agency
Havas Worldwide
Client
Keurig Dr Pepper
Industry
Consumer Goods & Beverage (Non Alc.)
Brand Development
•
Product Launch
•
Celebrity Influencer
•
OLV and TVC Production
•
Brand Development • Product Launch • Celebrity Influencer • OLV and TVC Production •
Project
Agency
Havas Worldwide
Client
Keurig Dr Pepper
Industry
Consumer Goods &
Non. Alcoholic Beverage
Scope of Work
Brand Development
•
Product Launch
•
Celebrity Influencer
•
OLV and TVC Production
•
Brand Development • Product Launch • Celebrity Influencer • OLV and TVC Production •
Keurig Is Now Serving The
CoffeehouseExperience
With a brand voice bolder than your morning brew
Exposition
Keurig had your new morning fix with their latest innovation the Keurig K-Café brewer, capable of making lattes, mochas and more. And in a shot of irony, we partnered with our favorite tea-sipping late-night host in to promote it and prove that any house could become a coffeehouse.
Keurig Is Now Serving The
CoffeeHouse Experience
Exposition
Nissan’s newest evergreen campaign 'Town of Basic' had the charm and the laughs but was still missing some character… More specifically it was missing some characters of color. So in addition to crafting 'subs and dubs' for Black and Hispanic audiences I also wrote and produced new work that moved the needle forward for inclusivity within the Town of Basic.
Nissan’s latest 'Town of Basic' campaign had the charm and wit but lacked the diversity. So in addition to making the 'dubs and sub's for Black and Hispanic audiences I produced new work moved the needle forward for inclusivity.
With a brand voice bolder than your morning brew
Results
By parodying the industry’s uninspiring advertising and reframing the narrative surrounding EV capabilities and performance, we flipped perceptions, fueled discourse and sparked head-turning sales.
Results
This launch defined the future of Dodge’s EV platform… leaving the competition in our emission free dust.
Media Mentions
So What’s Next?
Thirsty for more brand work with a shot of humor? Check out the Fruit of the Loom glow up or the brand activation that helped IBM steal the spotlight at the GRAMMYs.
So What’s Next?
Thirsty for more brand work with a shot of humor? Check out the Fruit of the Loom glow up or the brand activation that helped IBM steal the spotlight at the GRAMMYs.
So What’s Next?
Want more brand work with a shot of humor? See the Fruit of the Loom glow up or how IBM stole the spotlight at the GRAMMYs.
So What’s Next?
Want more brand work with a shot of humor? See the Fruit of the Loom glow up or how IBM stole the spotlight at the GRAMMYs.