Wake Up to A New Coffeehouse Experience
Agency
Havas
Client
Keurig Dr Pepper
Industry
Non Alcoholic Beverage
Work Type
Brand Voice & Product Launch
Americans were tired of overpaying for speciality milks at their corner corporate cafe and Keurig had the fix with the new K-Café brewer. We just needed someone who could spill the tea on the good news. so we recruited our favorite late night host – James Corden to serve coffeehouse vibes with an extra shot of funny.
S = Situation
Keurig had already revolutionized how Americans brewed coffee at home. But with the launch of the K-Café, a brewer system that could produce lattes, cappuccinos, and specialty drinks, the brand needed to show the world they could make more than a decent cup of coffee.
P = Problem
Despite our success converting drip coffee drinkers to single-serve brewing, the Keurig brand was still a lil’ bland. So to win over the hearts of cafe coffee consumers, we had to prove we could deliver delicious specialty drinks and grab their attention by serving up a memorable coffeehouse experience
I = Idea
We were going to serve up a coffeehouse experience to give people something fresh to wake up to. So in an ironic twist to get the word out to the world we recruited the most popular tea sipping personality from across the pond –James Corden.
N = Next
With Corden’s charming everyman personality and puckish sense of humor we reframed Keurig as more than a cold functional appliance that could just make hot drinks into into a loveable brand that could deliver café vibes.
Keurig needed more than a functional spokesperson—it needed a personality that could embody the brand’s new direction. James Corden’s quick wit, relatable energy, and natural ability to connect with audiences made him the perfect partner. He didn’t just introduce the K-Café, he reintroduced Keurig as a brand with flavor and personality.
Our partnership with Corden shaped the warm, friendly Keurig brand. It has led to many successful product launches and new ambassadors, thriving for over seven years while delivering both laughs and lattes.
CONNECTED With
125
Brand partners including; Starbucks, McCafé and Dunkin’ Donuts.
So What'S Next?
Wake up to two servings of Fruit of the Loom brand work featuring their new rebrand or their SWA Brand Partnership.
So What'S Next?
Wake up to two servings of Fruit of the Loom brand work featuring their new rebrand or their SWA Brand Partnership.
