PROUDLY PRESENTS

CLIENT

Keurig Dr Pepper

AGENCY

Havas NYC

INDUSTRY

Non Alcoholic Beverage

SERVICES

Art Direction
Celebrity Collaboration
Brand Voice Development
Campaign Development

A NEW BRAND VOICE THAT’S

BIGGER

BOLDER

&

FULL OF FLAVOR

A NEW BRAND VOICE THAT IS

BIG
GER

&

BOLDER

FULL OF

FLA
VOR

CLIENT

Keurig Dr Pepper

AGENCY

Havas NYC

Art Direction
Celebrity Collab.

SERVICES

Brand Voice Dev.
Campaign Dev.

CREDITS

TOMMY TRONCOSO

NAZ KASIM

CHRISTIAN IANNIELLO

BLAKE FROMKIN

MATTHEW CONSOLAZIO

ALEXIS CARR

HARRY BEE

KEEGAN SANFORD

TOMMY TRONCOSO NAZ KASIM CHRISTIAN IANNIELLO BLAKE FROMKIN MATTHEW CONSOLAZIO ALEXIS CARR HARRY BEE KEEGAN SANFORD

PROBLEM

Keurig had already became a household name by changing how Americans brewed coffee at home. But with the upcoming launch of the Keurig K-Café—a machine that could also make specialty coffee drinks we needed to define their brand voice which was still feeling a lil’ flat.

OPPORTUNITY

This campaign would need to be more than a product launch– it would have to prove that we could deliver café vibes at home with a “coffeehouse experience”.

BIG IDEA

So in a twist of irony, we enlisted our favorite tea-loving late-night host James Corden to be the new voice of Keurig. His charm and humor would bring big laughs, bolder brews, and highlight the simplicity of being your own barista.

PROBLEM

Keurig was already a household name—changing how Americans brewed coffee at home. But with the upcoming launch of the Keurig K-Café—a machine that made lattes, cappuccinos, and specialty drinks—we had to whip up a new tone of voice for a brand that was still a lil’ bland.

OPPORTUNITY

This campaign had to be more than just a product launch or feature showcase for the K-Café—it needed to serve the coffeehouse experience—and prove Keurig could deliver the café vibes without ever leaving your home.

BIG IDEA

In a twist of irony, we enlisted tea-loving late-night host James Corden as the voice of Keurig. His charm and humor delivered big laughs, bold brews, and highlighted the simplicity of turning your home into a coffeehouse.

RESULTS

We found that this Corden pairing was exactly the pick-me-up Keurig needed.

140%

Increase in Keurig’s Net Sales

33%

Household Brewer Penetration

7.1 pt

Lift in Brand Awareness

6.1 pt

Boost in Favorability

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