Agency
Havas Worldwide
Client
IBM Watson
Industry
Technology & Artificial Intelligence
Interactive Experience
•
Digital Activation
•
Live Event Marketing
•
Celebrity Influencer
•
Interactive Experience • Digital Activation • Live Event Marketing • Celebrity Influencer •
Project
Agency
Havas Worldwide
Client
IBM Watson
Industry
Technology &
Artificial Intelligence
Scope of Work
Interactive Experience
•
Digital Activation
•
Live Event Marketing
•
Celebrity Influencer
•
Interactive Experience • Digital Activation • Live Event Marketing • Celebrity Influencer •
American Muscle Is Going To
Save The Planet
Exposition
If Dodge’s first electric vehicle was gonna generate a renewed interest in the EV market in preparation for the launch of their Daytona Charger EV we needed to prove that it could live up to their legacy and deliver the same high-octane thrills and tongue-in-cheek humor motorists have come to expect.
This launch defined the future of Dodge’s EV platform and left our competition in our emission free dust.
Results
By parodying the industry’s uninspiring advertising and reframing the narrative surrounding EV capabilities and performance, we flipped perceptions, fueled discourse and sparked head-turning sales.
Results
This launch defined the future of Dodge’s EV platform… leaving the competition in our emission free dust.
Media Mentions
So What’s Next?
If you liked how IBM crashed the GRAMMYs, see how Fruit of the Loom and Southwest redefined travelwear or how Keurig turned every house in America into a coffeehouse.
So What’s Next?
If you liked how IBM crashed the GRAMMYs, see how Fruit of the Loom and Southwest redefined travelwear or how Keurig turned every house in America into a coffeehouse.
So What’s Next?
If you liked this front row brand experience checkout Fruit of the Loom and SWA’s brand collab or Keurig’s new coffeehouse vibes.
So What’s Next?
If you liked this front row brand experience checkout Fruit of the Loom and SWA’s brand collab or Keurig’s new coffeehouse vibes.