GRAMMYConnect: How IBM’s AI Gave Music Fans a Front-Row Seat to the Data Behind the Drama
IBM’s GRAMMYConnect didn’t just keep up with the biggest night in music—it decoded it in real time, surfacing 42 million artist connections with help from AI.
GRAMMYConnect: Where IBM’s AI Turned Music Fandom Into a Second-Screen Power Play
IBM’s GRAMMYConnect gave fans more than a show—it delivered an AI-powered deep dive into music’s biggest night, surfacing 42 million artist connections in real time.
The Hidden Engine Behind the GRAMMYs? IBM GRAMMYConnect.
We turned the GRAMMYs into a tech-driven treasure hunt—powered by IBM Watson and brought to life by creatives at Havas.