Nissan

THE PROBLEM:

Nissan caught attention with a campaign featuring Brie Larson, but the focus shifted to the "Town of Basic" campaign—a strange place where nothing happens until a Nissan arrives. To enhance this message, Fluent360 was needed to represent Black and Hispanic drivers accurately, leading to a new brief.

THE OPPORTUNITY:

We aimed to expand the Town of Basic with a transcreation campaign, sharing stories that resonate with African American and Hispanic audiences.

THE BIG IDEA:

Our ads showcased the unique charm of Basic, delivering style and authenticity without condescension. As a Creative of Color, I led the project from concept to client, ensuring the work remained genuine.