Agency
Havas Worldwide
Industry
Appliances &
Non. Alcoholic Beverage
Project
Brand Development
& Product Launch
Coffee House Vibes
Keurig Is Now Serving
A Brand Voice Bolder Than Your Morning Brew
Keurig had your new morning fix with their latest innovation the Keurig K-Café brewer, capable of making lattes, mochas and more. And in a shot of irony we partnered with our favorite tea-sipping late night host in to prove that any house could become a coffeehouse.
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Keurig had already revolutionized how Americans brewed coffee at home. But with the launch of the K-Café, a brewer system that could produce lattes, cappuccinos, and specialty drinks, the brand needed to show the world they could make more than a decent cup of coffee.
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Despite our success converting drip coffee drinkers to single-serve brewing, the Keurig brand was still a lil’ bland. So to win over the hearts of cafe coffee consumers, we had to prove we could deliver delicious specialty drinks and grab their attention by serving up a memorable coffeehouse experience
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We were going to serve up a coffeehouse experience to give people something fresh to wake up to. So in an ironic twist to get the word out to the world we recruited the most popular tea sipping personality from across the pond –James Corden.
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With Corden’s everyman humor, Keurig could make itself over from a cold appliance into a warm and lovable brand that delivered café vibes.
We weren’t just launching a brewer... We were defining a brand.
Results
With James Corden as the new voice for Keurig they got the pick-me-up they needed. We transformed the once flat appliance brand into a warm and lovable addition to any home and the results were evident.
Media Coverage
