Keurig

THE PROBLEM:

Keurig was well-known for changing coffee brewing at home. With the new Keurig K-Café, which makes lattes and specialty drinks, we needed to create a more engaging brand voice. To convince people to stop overspending on oat milk at coffee shops, the messaging had to be exciting and full of character.

THE OPPORTUNITY:

The campaign needed to be more than just launching the K-Café; it had to reflect the coffeehouse experience and show that Keurig could provide café vibes at home.

THE BIG IDEA:

We brought in James Corden, a popular late-night host known for his humor, to represent Keurig. His relatable personality added fun and showcased how easy it is to turn your home into a coffeehouse.