Dodge
AMERICAN
MUSCLE
TO SAVE THE WORLD
Art Direction
Campaign Development
CGI Production
Voice Talent Casting
Art Direction Campaign Development CGI Production Voice Talent Casting
AGENCY:
GSD&M
INDUSTRY:
EV Automotive
SCOPE OF WORK: Product Launch
THE PROBLEM
Dodge’s plan to go fully electric by 2035 had the Brotherhood of Muscle—their loudest, most loyal, diesel-chugging fans—temperatures running high.
The general consensus was that the only thing more boring than electric vehicles was their advertising. So Dodge NEEDED to generate excitement before launching their first ever electric vehicle—and the world’s first ever electric muscle car.
This meant not only did we have to craft a head-turning, Big-Dodge-Energy-fueled video that launched the Dodge Charger Daytona Banshee EV but we also had to build a platform for ALL of Dodge’s future electric advertising.
THE BIG IDEA
We engineered a manifesto declaring our unwavering commitment to defying expectations as well as electric capabilities. With a parody of our competitors’ predictably boring ads we threw the middle finger to convention—then dropped the clutch with a display of next-gen performance that left our competitors in the dust.
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Looking for even more high-octane thrills checkout our latest automotive work featuring Chevrolet and Nissan.
